BC Mid Sem Ans

Shri Tech1404

BEST OF LUCK...!!

Q2 A. Annotate corporate communication in Business Communication.

==>

    Corporate communications refers to the way in which businesses and organizations communicate with internal and external various audiences. These audiences commonly include:

• Customers and potential customers
• Employees
• Key stakeholders (such as the C-Suite and investors)
• The media and general public
• Government agencies and other third-party regulators

Corporate communications can take many forms depending on the audience that is being addressed. Ultimately, an organization’s communication strategy will typically consist of written word (internal and external reports, advertisements, website copy, promotional materials, email, memos, press releases), spoken word (meetings, press conferences, interviews, video), and non-spoken communication (photographs, illustrations, infographics, general branding).

The Functions of a Communications Department

In most organizations, the communications department is responsible for overseeing a wide range of communications activities. One of the simplest ways of understanding these different activities is to group them according to the role that they play within an organization, as below.

1. Media and Public Relations

This refers to the way in which a company or organization communicates with the general public, including the media, by:

• Organizing news conferences, product launches, and interviews, and creating materials (banners, flyers, etc.) for such events
• Writing and distributing press releases to the media to garner coverage

2. Customer Communications and Marketing

It is not uncommon, therefore,  for members of the communication department to help generate various marketing materials and general customer communications, including:

• Marketing emails
• Brochures
• Flyers
• Newsletters
• Website copy

3. Crisis Communication

Crisis communication refers to the specific messaging that a company (or individual) portrays in the face of a crisis or unanticipated event which has the potential to damage their reputation or existence. In the event of such a crisis, it is the responsibility of the communications department to create a strategy to address it (often done with the aid of outside experts) which may include:

• Organizing interviews and news briefings for company representatives to discuss the issue at hand
• Advising company representatives on what to say and how to say it when speaking with members of the media

4. Internal Communications

In addition to being responsible for communicating the organization’s message with external audiences, most communications teams will play at least some role in internal communications, including:

• Drafting emails and memos announcing company news and initiatives
• Compiling employee resources (such as information about employee benefits)

Q2 B. Comment on importance of Gesture, Posture and Body orientation during communication.

==>

1. Gesture : Like the study of spoken language, which can be characterized by its parts (e.g., phonemes, morphemes), the study of gesture has also identified different subtypes of gesture (McNeill, 1992). Broadly, these can be classified as representative or non-representative gestures. Following McNeill’s classification system, representative gestures include iconic gestures, which depict the shape, size, action, or position of an object (e.g., the trajectory of a baseball). They also include metaphoric gestures which give concrete form to abstract ideas (e.g., a grabbing motion when talking about gaining a run) and deictic gestures which are used to refer to the location of an object in space (e.g., pointing to home base while recapping a close play).

2. Posture : Your Posture is important and coveys a message.

• Good, straight Posture indicates leadership and confidence.
  • It tells the audience that you are in control. It conveys the message that you have confidence in your competence.
• Leaning slightly forward shows the audience you care.
• Slouching to one side delivers the opposite message. It shows disinterest.
• Hunched shoulders indicate lack of confidence and possibly low self-esteem.

3. Body Orientation : Put simply, body language is the unspoken element of communication that we use to reveal our true feelings and emotions. Our gestures, facial expressions and posture, for instance.

When we are able to "read" these signs, we can use it to our advantage. For example, it can help us to understand the complete message of what someone is trying to say to us, and to enhance our awareness of people's reactions to what we say and do.

We can also use it to adjust our own body language so that we appear more positive, engaging and approachable.

Q2 C. Illustrate the barriers to Listening.

==>

10 Barriers to Listening

1. Judgment of the speaker or the topic. Do you find yourself pulled away from the conversation in front of you and focused on your own perspective about the person speaking to you or your feelings about the topic?
2. Getting ready to speak or thinking about your counterargument. Listening is more than waiting for your turn to talk, yet many of us can get distracted by planning what we will say next.
3. Distraction or daydreaming. Is your attention pulled toward people walking by, thinking about what meeting you have next or email alerts popping up on your screen?
4. Connecting to what the other person is saying and making it about you. Perhaps you hear the challenge the other person is bringing to you and it reminds you so much of a situation you have faced that you put all of your attention on what you did to resolve the challenge.
5. Making assumptions or reading the mind of the speaker. Are you guilty of hearing a few words of the other person’s question and assuming you understand what they are asking without letting them finish?
6. Giving advice or counsel and believing you know the answer. Do you find yourself solving everything others bring to you rather than hearing if they even wanted to you what you would do in their position?
7. Agreeing just to stop or avoid the conversation. Have you found yourself weary of the conversation you are in and agreeing with the other person only to be able to end the conversation?
8. Looking through your ‘lens’ or filter (attitude, belief or experience) and only hearing the parts you want to. Some of us fall prey to making whatever the other person brings up about us without recognizing that we can’t possibly know what the other person’s experience of this situation is unless we ask them.
9. Getting into a debate or sparring match. Do you love to debate any issue? You might fall pretty to debating or sparring for the sake of entertaining yourself versus hearing what the other person is saying.
10. Comparison and evaluation of what the other person is saying relative to you. It has been said comparison is the thief of joy. If you fall victim to this barrier you may be failing to fully listen and getting distracted with what you did or did not do in similar situations.

Q3 A. Categorize the barriers to communications.

Barriers to Communication by Category

• Language Barriers Clearly, language and linguistic ability may act as a barrier to communication. However, even when communicating in the same language, the terminology used in a message may act as a barrier if it is not fully understood by the receiver(s). For example, a message that includes a lot of specialist jargon and abbreviations will not be understood by a receiver who is not familiar with the terminology used. As nurses, we are especially prone to making this mistake. We must remember to use language that can be understood by the receiver.
  
  
• Psychological Barriers The psychological state of the receiver will influence how the message is received. For example, if someone has personal worries and is stressed, they may be preoccupied by personal concerns and not as receptive to the message as if they were not stressed. Stress management is an important personal skill that affects our interpersonal relationships. Anger is another example of a psychological barrier to communication. When we are angry it is easy to say things that we may later regret and also to misinterpret what others are saying. More generally, people with low self-esteem may be less assertive and therefore may not feel comfortable communicating - they may feel shy about saying how they really feel, or read negative sub-texts into messages they hear.
  
  
• Physiological Barriers Physiological barriers may result from the receiver’s physical state. For example, a receiver with reduced hearing may not grasp the entirety of a spoken conversation, especially if there is significant background noise.
  
  
• Physical Barriers An example of a physical barrier to communication is geographic distance between the sender and receiver(s). Communication is generally easier over shorter distances as more communication channels are available and less technology is required. Although modern technology often serves to reduce the impact of physical barriers, the advantages and disadvantages of each communication channel should be understood so that an appropriate channel can be used to overcome the physical barriers.
  
  
• Attitudinal Barriers Attitudinal barriers are behaviors or perceptions that prevent people from communicating effectively. Attitudinal barriers to communication may result from personality conflicts, poor management, resistance to change, or a lack of motivation. Effective receivers of messages should attempt to overcome their own attitudinal barriers to facilitate effective communication.

Thanks for Visiting 

by., Shrikant Shejwal